Bowker Motor Group predicts a projected 20% increase in used car and motorcycle sales across the group in 2025. This is thanks to a new strategic focus on the family-owned automotive retailer’s main franchise centres.
This shift in focus follows the group’s recent investment in Porsche Centre Bolton and aligns with its long-term strategy to enhance customer experience through strengthening its core brand partnerships.
Paul Bowker, CEO of Bowker Motor Group, said: “With our franchise centres driving more customer engagement than ever, we’re in a great position to grow our used car and motorcycle businesses. By focusing on our key brand partnerships, we can offer a wider range of approved used vehicles backed by manufacturer support and high standards of service.”
Bowker Motor Group’s strategic direction follows over a decade of diversification, which included operating a prestige automotive retail site in the Ribble Valley. Opened in 2012, the dealership introduced a non-franchise offering alongside Bowker’s established BMW and MINI businesses in Blackburn and Preston.
The group’s decision to consolidate operations within its main franchise centres will see Bowker Ribble Valley close. This reflects a move towards optimising resources and meeting growing customer demand for manufacturer-approved used vehicles.
Paul Bowker added: “We’ve always adapted our business to deliver the best possible service to our customers. With recent investments like Porsche Centre Bolton and our Group Preparation Centres, coupled with the continued strength of our franchise operations, we’re confident that 2025 will see even greater opportunities for growth in the used car and motorcycle market.”
Bowker Motor Group continues to expand its presence across Lancashire and Greater Manchester, focusing on enhancing its franchise partnerships and growing its approved used vehicle offering.