Category: Ineos
Bowker Ribble Valley x INEOS Grenadier.
Discover this new rugged 4×4………now in our showroom! View our opening times here or call us on 01254 769069.
We’re excited to reveal the first photos of our INEOS Grenadier showroom – located within our existing site, Bowker Ribble Valley, on the A59 at Osbaldeston.
At Bowker Ribble Valley, we’re proud to be the nominated partner for Sales & Service covering Lancashire & South Lakes.
Interested to learn more? Contact the team today.
Bowker Ribble Valley will be the sole Lancashire partner for the new INEOS Grenadier 4X4, when it is launched later this year.
The agreement will see Bowker operate in partnership with INEOS from the automotive retailer’s existing Bowker Ribble Valley dealership on the A59 in Osbaldeston near Blackburn. It is one of 24 UK sites that are among the first 160 locations to be confirmed in markets around the world.
New signage has already been installed and the Bowker Ribble Valley dealership will offer a full INEOS aftersales facility to complement their partner status. The Bowker partnership with INEOS Automotive will be overseen by managing director Chris Eccles, supported by the existing Bowker Ribble Valley team.
Paul Bowker, Bowker Motor Group chief executive, said: “It is a huge privilege to be chosen by INEOS to be their nominated partner in Lancashire. We have already established award-winning motor retail experiences in Preston and Blackburn with some of the world’s most prestigious motoring brands. The partnership with INEOS is the next exciting chapter for us.
“INEOS brings a fresh perspective to 4X4 development and manufacturing. The Grenadier combines rugged British spirit with German engineering rigour; a truly uncompromising 4X4 built from the ground up. We look forward to building another successful partnership worthy of the Lancashire motoring community.”
INEOS will work with Bowker to establish the new partnership. The process includes an intensive INEOS training programme for sales executives and workshop technicians – beginning in May.
“We have worked tirelessly for over a year to find retail partners that share our enthusiasm and excitement for the Grenadier,” said Jack Stanley, regional business manager UK and Ireland for INEOS Automotive. “We have so far established a global network of over 160 partners who understand 4X4 users and their requirements, and have a proven track record for exceptional customer service. We are working with these partners to ensure they are ready to offer Grenadier customers and owners the advice, guidance and support they need.” By the end of 2022, INEOS plans to have a network of 200 sales and service sites for the Grenadier in over 50 countries, including established dealer groups, 4X4 specialists and agricultural equipment dealers. The aim is for the majority of customers in the UK to always be within 45 minutes of an official sales and service location.
SUPPORTING RIDERS AS THE OFFICIAL OFF-ROAD VEHICLE PARTNER OF THE INTERNATIONAL GS TROPHY 2022
22 teams. 1,300 kilometres of tough terrain. And us. In September 2022, 20 Grenadiers will join a total of 60 riders tackling the wilds of Albania through the mountains, valleys, rivers, forests, and along the beaches of this little-explored country.
TESTING THE LIMITS
The Grenadiers, some driven by INEOS Automotive mechanics, will travel everywhere the bikes do over the seven-day event. Keeping up with the teams and navigating the same brutal course while fully laden with provisions and supplies for the riders. A challenging job that will call on all the vehicle’s 4X4 performance, capability, and durability.
Every other year, owners and riders of BMW’s GS motorbike range gather to compete in this highly demanding off-road challenge. Previous events have taken place in New Zealand, Mongolia, Thailand, Canada, Patagonia, South Africa, and Tunisia. 2022 is the first time the International BMW Motorrad GS Trophy will be held in Europe.
Part one of our rugged 4X4’s involvement is the recce. Six Grenadiers will help scout the route before the start of the event proper. Then, from 1st to 14th September, they’ll be joined by 14 other Grenadiers, to shadow the bikes and riders on the tough course.
WE’RE DELIGHTED TO BE ABLE TO SUPPORT OUR FRIENDS AT BMW WITH INEOS GRENADIERS FOR THIS YEAR’S EVENT. THE INTERNATIONAL BMW MOTORRAD GS TROPHY IS ONE OF THE WORLD’S TOUGHEST OFF-ROAD CHALLENGES. A GREAT TEST FOR THE RIDERS AND THEIR MACHINES – AND FOR THEIR GRENADIER SUPPORT VEHICLES. EXACTLY THE SORT OF THING WE BUILT THE GRENADIER FOR.”
Mark Tennant, Commercial Director, INEOS Automotive.
Stay tuned for more in the build-up to the event, and keep an eye out for the Grenadier in Albania. Click the link to find out more about this ultimate off-road biking challenge – and its four-wheeled support crew.