Category: Ineos

SUPPORTING RIDERS AS THE OFFICIAL OFF-ROAD VEHICLE PARTNER OF THE INTERNATIONAL GS TROPHY 2022

22 teams. 1,300 kilometres of tough terrain. And us. In September 2022, 20 Grenadiers will join a total of 60 riders tackling the wilds of Albania through the mountains, valleys, rivers, forests, and along the beaches of this little-explored country.

TESTING THE LIMITS

The Grenadiers, some driven by INEOS Automotive mechanics, will travel everywhere the bikes do over the seven-day event. Keeping up with the teams and navigating the same brutal course while fully laden with provisions and supplies for the riders. A challenging job that will call on all the vehicle’s 4X4 performance, capability, and durability. 

Every other year, owners and riders of BMW’s GS motorbike range gather to compete in this highly demanding off-road challenge. Previous events have taken place in New Zealand, Mongolia, Thailand, Canada, Patagonia, South Africa, and Tunisia. 2022 is the first time the International BMW Motorrad GS Trophy will be held in Europe. 

Part one of our rugged 4X4’s involvement is the recce. Six Grenadiers will help scout the route before the start of the event proper. Then, from 1st to 14th September, they’ll be joined by 14 other Grenadiers, to shadow the bikes and riders on the tough course. 

WE’RE DELIGHTED TO BE ABLE TO SUPPORT OUR FRIENDS AT BMW WITH INEOS GRENADIERS FOR THIS YEAR’S EVENT. THE INTERNATIONAL BMW MOTORRAD GS TROPHY IS ONE OF THE WORLD’S TOUGHEST OFF-ROAD CHALLENGES. A GREAT TEST FOR THE RIDERS AND THEIR MACHINES – AND FOR THEIR GRENADIER SUPPORT VEHICLES. EXACTLY THE SORT OF THING WE BUILT THE GRENADIER FOR.”

Mark Tennant, Commercial Director, INEOS Automotive.

Stay tuned for more in the build-up to the event, and keep an eye out for the Grenadier in Albania. Click the link to find out more about this ultimate off-road biking challenge – and its four-wheeled support crew.

THE INEOS GRENADIER COUNTRYSIDE CHAMPION AWARD

The award will go to someone whose hard work and dedication is making a difference in the countryside. Whose actions have a positive impact on the rural community. And who’s improving country living socially, economically or environmentally. Do you know someone that deserves to be crowned our very first INEOS Grenadier Countryside Champion?

WE NEED YOUR NOMINATIONS

Nominations are open until February 28th. That’s when the judging panel will draw up their shortlist before deciding on the winner. Judging is led by James Horne – chairman of our partner in this award, GunsOnPegs. He’s joined by INEOS’s very own Head of Design, Toby Ecuyer, plus a wealth of rural experts, including people representing conservation, land management and the Countryside Alliance.

NOT JUST A TROPHY

The judges will also offer the winner help with their work or projects, and provide free advertising of that work through GunsOnPegs. 

“THE PEOPLE THAT LIVE AND WORK IN OUR RURAL COMMUNITIES ARE A NATURAL FIT FOR OUR 4X4. SO IT MAKES PERFECT SENSE TO CELEBRATE THOSE DOING THEIR UTMOST TO IMPROVE LIFE IN THE COUNTRYSIDE.”

Mark Tennant, Commercial Director, INEOS Automotive.

ADDING NEW ZEALAND RUGBY TO OUR PERFORMANCE PARTNERSHIPS IN 2022 

INEOS is Performance Partner to New Zealand Rugby. We think it’s a perfect match. The gutsy, innovative spirit of our Grenadier team combined with the tough, relentless attitude of the some of the world’s best rugby teams. We’re sure there’s plenty we can learn from all seven Teams in Black – the All Blacks, Black Ferns, All Blacks Sevens, Black Ferns Sevens, Māori All Blacks, Heartland XV and All Blacks Under-20.

The Teams in Black join the other teams on our roster bringing together some of the best minds and talent in sport to tackle sports greatest challenges, including Mercedes-AMG Petronas F1 Team, INEOS Grenadiers cycling team, America’s Cup Challenger of Record INEOS Britannia, Eliud Kipchoge and the NN Running Team, OGC Nice and FC Lausanne-Sport. 

We know many followers of the Grenadier love their rugby. So, look out for the INEOS logo on the New Zealand Rugby training kits in the coming months. In the meantime, head over to our configurator to build your own Grenadier (you can even choose all black if you like).

Image credit: Jo Caird / Jogie & Co / Getty Images